As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! On July 1, 2023, Universal Analytics (UA) will stop processing data. This means that UA will stop collecting new information from any of the sites it is connected to, and the sunsetting process
SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM? In this blog we will discuss the definition of SEM, what companies are a good fit, and what are some of the top performing industries in the market.
Do you have a client trying to decide between implementing an organic or paid social media strategy? We will let you in on a secret: if possible, it is best for them to do a combination of both. While the two create different results and help businesses reach individual goals, the most successful social media strategies include both tactics. Having a strong organic social media presence is crucial to keeping
The world of business is becoming increasingly digital, and having a website has become essential for companies of all sizes. Whether you’re a small business owner or a large corporation, having an online presence can help you reach new customers and expand your brand, however creating your website is just the first step. In order to have a successful online presence, you need to make sure your website is accessible,
What is a QR Code? A QR code is a machine readable code that is made up of a collection of black and white squares. It usually stores URLs and when users scan it with their smartphone it leads them to a selected URL. QR codes made a comeback in recent years when COVID-19 hit. Many restaurants switched to QR codes instead of having menus out, businesses adapted and used
It’s no secret that marketing funnels are not a new concept, but often do get missed by new advertisers and business owners that aren’t experienced in marketing. It is still a relevant strategy that almost anyone can use to help grow their business. In this blog we will introduce you to the marketing funnel, why you should incorporate it into your overall marketing strategy, and how to make a solid
Is your business struggling to find the right people to fill your open positions? With so many companies searching for qualified professionals, you may find yourself asking, “How can we break through the noise?” One great way to do that is by utilizing social recruiting. If your business has not tested out this method to find high-quality job candidates, there is no better time than now to give it a
Local listing optimization, also known as LLO, is one of the most foundational digital strategies we offer. But what exactly is local listing optimization and why is it so important? In this blog, we’ll look more closely at LLO to better understand how it functions and why it will help your client’s business and their ongoing digital marketing initiatives. LLO is the process of optimizing your online visibility to raise
What is it? Have you ever asked your phone a question? Something like, “Hey Siri, what is the temperature?” or “Hey Google, find a coffee shop near me.” If so, you have used your phone’s voice recognition feature! Voice recognition is a tool where your phone’s microphone turns on and listens to what you are saying so it can respond to you with an answer. Different brands of phones have
In this blog, we will discuss the importance of a landing page and how it has the power to make or break your advertiser’s advertising campaign. Before we get started, let’s clear up what a landing page is. What is a landing page? A landing page is a specific page of a website people are brought to after they click on a digital ad or hear a specific URL on
Geofencing is a location-based advertising technology that allows us to advertise to custom audiences. In a geofencing campaign, we can choose specific addresses and draw a virtual box around them to catch the devices that are in that location. Once a device has entered a geofenced location we can begin to serve ads to them and can for up to 30 days after they have entered a geofence. It is
Over the past few years, streaming has experienced rapid growth, creating great potential for advertisers of all kinds to profit from this growth. Over The Top, or OTT, refers to any kind of streaming service that provides content online. While traditional cable providers are used to delivering linear TV, OTT is done solely over the internet, which means users have access to any content they want, wherever they are and
